Local Advertising In Business Directories

| Total Words: 889

For decades, local mom and pop businesses could rely on word of mouth and traditional print services to garner customers. If the local businesses had a good or service that they wanted to promote, they could just call up the local newspaper and ask for an advertisement. However, as media has evolved towards more sophisticated routes such as the Internet, it has become increasingly more difficult (and oftentimes prohibitively expensive) forlocal businesses to stand-out against the crowd by advertising in both newer and older types of media.

Yet, local businesses continually find themselves facing a problem. As potential customers become more Internet savvy, local companies could be doing themselves a great disservice by not having some sort of exposure on the Internet.

According to Kelsey Research, 70% of US households now use the internet when searching for local products and services. In fact, it is projected that over 20 billion searches for local information will be made in 2007. 75% of Internet users have looked for services and products within an area close to their home or business. Moreover, recent Internet studies have found that some of the most searched...

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