Logo Design, Web Banner Design & Graphic Design Considerations

| Total Words: 669

Your corporate logo, banner ads, and other graphic design aspects are key parts to a marketing campaign. It is important for your corporate logo to be unique, recognizable, and to reflect your type of business. Your corporate logo will be representative of everything your company is, and will indicate your company by its presence on buildings, letterheads, advertisements, promotional items, as well as company vehicles or uniforms, if applicable to your company.

Corporate logos are separated into three groups – descriptive logos, abstract logos, and typographical logos. Descriptive logos are an image, web banner design or logo design that suggests the company name or line of work. Abstract logos have no clear association to the company and rely on uniqueness and exposure to link the company to the logo. Typographical logos are logos based specifically on the name of the company, and attempt to take a well-known name and add a graphical appeal.

When its time for a logo design, you may consider hiring a specialized firm to draft logos for your company. Many firms exist and so you should make sure to choose one with many years of experience, at least a...

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