When it comes to mortgage leads, your ultimate goal is to make money. Mortgage lead companies can provide you with a lead. The rest is up to you.
For starters, finding the right lead company is key. Be sure to do your research and find a mortgage lead company that sells good quality leads. Not the type of leads that are recycled, or bought from third party companies and resold over and over again.
When calling a prospect on one of your mortgage leads, you may at some point be confronted with the challenge of an objection from your customer. This in no way is a reason to abandon the lead.
Some of the challenges you may be confronted with, are as follows.
I am no longer interested.
If the prospect hits you with this line, chances are they got cold feet. This is understandable due to the fact that purchasing or refinancing a home is a very large financial undertaking.
Say something like this.
Oh, Im sorry to hear that. After reviewing your on-line application, I was able to fit you into a really nice program based on the information you provided.
Nine times out of ten, this will catch their ear.
Another challenge you...
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