As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you’re trying to grow your business. If you’re going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.
That old saying that it “takes money to make money” has never been truer than when it comes to promoting your business.
So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune?
Thanks to the Internet, you’ve got lots of options for finding cost-effective advertising that does what it’s supposed to — bring targeted customers who are hungry for what you’re selling, right to your door. But don’t forget about cost-effective offline methods as well.
Here are a few ideas to help you get started:
Focus your advertising dollars on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what...
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