The logo and colors provide the face for your event and can help to build credibility. It is always a good idea to include your organization’s logo on registration forms to lend the credibility of that entity to the event itself. However, creating a separate logo for the event itself can help you convey more ideas than your company logo can on its own.
Adding your company logo to your event marketing materials like flyers, emails, invitations, registration forms, and event websites is imperative, especially when your company or organization is an industry-wide expert or a household name. For example, Zig Ziglar conferences or Yahoo! Search Marketing seminars always rely on the brand recognition of the parent company to help create notoriety and credibility for their events. Using your organization’s logo also helps to create consistency when you send registrants from your homepage to the registration form. Seeing a prominent reference to your parent organization reminds the registrant that the event is presented with the same quality and attention to detail that they have already experienced.
You should also consider creating a logo specifically for...
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