Makers Mark
The Samuels, like the Beams, are part and parcel of Kentucky’s history. The family has been a distillers since 1780, and their TW Samuels brand was an early classic. One of their ancestors, Rueben Samuels, married Zerelda James, whose sons became better known for a less peaceful way of life. Bill Samuels, current boss of Maker’s Mark, still has Jesse’s and Frank’s pistols hanging on the wall of his office.
A discussion of the human influence on whiskey leads Bill to muse on his father, Bill Samuels Sr, who was something of a visionary in these parts. He bought the run-down Happy Hollow distillery in 1953 and started making a new kind of bourbon his way, in a different, softer style. After consulting another legend of the industry, Pappy Van Winkle, he created a new mashbill using winter wheat instead of rye, aged the whiskey for longer and sold it at a higher price. Not the standard approach in post-war Kentucky.
‘In 1953, Dad was talking of how people were looking for a more refined version of bourbon,’ recalls Bill. ‘He knew the things that he wanted to preserve, the ones he wanted to throw out. He was...
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