Making Cold Calls Count

| Total Words: 425

Cold callers are the bane of most of our lives. I do not know how they manage it, but cold callers manage to make our phone lines busy just when we are expecting an important call. And most cold callers refuse to let go of the phone lines unless you tire of being polite and rudely bang down the phone. The business of cold calling is such that a cold caller has to get used to phones getting banged on his ear. It is the twenty-first century equivalent to doors being banged on the faces of sales persons.

However, not everything is negative about the sales calls that we keep on getting on our phones. For instance, let us take the case of cold calls in the field of credit cards. Now, most of us lack the time and the inclination to keep up with the developments in the world of personal finance. Moreover, it is tough to be able to keep a track of the various new deals that keep emerging. Every day on TV, we see advertisements promoting great new deals. Finance companies today, are neck deep in competition with each other. One wrong move could mean a great loss in business.

Have you noticed the way in which a large number of UK credit cards come with various incentives to...

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