If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.
In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and retailers presented and gave up on our own “custom” desires.
After I read the book, I thought about how the long tail applies to effective search engine rankings and placements.
Below I describe how anyone with a website can make use of the long tail.
Effective Use of Long Tail Terms
Let me describe what it means to use a long tail term. If you’re selling shoes, an obvious keyword that you might want to target is “shoes”. Now, if you’re a small shoe seller, you probably won’t have the time or money it would take to get in the top 10 search results for the term shoes.
But, let’s say that...
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