Making Money List Building Good Idea Or Bad For

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Making Money List Building Good Idea Or Bad For Business?

Youve seen the pop-up ads for a free laptop, digital camera, gift card to a popular restaurant, iPod, cell phone, etc. Who hasnt been tempted to follow the yellow brick road and find a great surprise waiting at the end of the click?

Well, if you follow this online marketing strategy you will find that it requires much more than a simple Fill in the form and well send you your prize. In most cases you are required to enter your email address first. As a business owner you recognize that gathering the email address is the most important aspect of list building.

Next on this trip to Free Gift Land visitors are asked to either fill out a multi-page questionnaire or consider accepting an offer from a third party sponsor. This cycle is repeated numerous times with numerous clients.

You will likely be expected to consider (or even accept) at least one additional offer that is not free. More often than not you race through the process and fail to recognize there are certain boxes that are checked that invite the company to either place software on your computer, sign you up for additional emails,...

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