When talking about the Internet as a legitimate place for trade and commerce, one cant help but speculate the costs a company runs in advertising campaigns in hopes of building a viable online market.
However, Google, Inc., the company behind the runaway success search engines, outdid itself when it launched its two-fold advertising programsGoogle Adwords and Google Adsense. In essence, these two advertising programs allows for both advertisers and websites that host advertisements to make money with usage.
What is Google Adwords?
Google Adwords is the advertising program devised by Google on the basis of a Pay-Per-Click system. Under the Pay-Per-Click (PPC) system, an advertiser only pays for his or her ad placement when a searcher comes upon his or her ad and actually clicks on the link, regardless of sale or purchase. This means that the advertisement virtually runs continuously on various websites at the cost only of the number of people who visit their site! This removes the exorbitant fees other commercial websites would put upon an advertiser when he or she wishes to put up an ad there, even if he or she generates no traffic at all from that ad...
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