The ever evolving world of pay-per-click advertising offers incredible opportunities to internet marketers but the level of savvy is directly correlated to the degree of success these marketers achieve. Done poorly, pay-per-click advertising is an easy way to spend all your money without getting anything in return. This article discusses some basic requirements to managing a profitable pay-per-click campaign.
Since Google remains the market leader in this category, we will refer to such programs collectively as the Google Adwords program.
When you first setup your Adwords campaign, the Google platform provides an estimate of the cost per click you can expect from the words or phrases you have chosen. The intent here is obviously good but the actual cost per click once your campaign has launched can be a lot higher than the estimated cost provided at setup. Its very important to spend some time every single day reviewing your actual cost per click.
Long-string word phrases will cost you less than short-string individual words or short 2-word phrases. And when managing an Adwords campaign based on long-string phrases, youre much better off to enter multiple...
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