Like anything worth doing right, building links to your website pays off with consistent effort. If you take the time, your link building efforts will solidify your search engine positions.
As a webmaster, if you understand linking, then you understand what can help you better search engine rankings. But, more than just understanding linking, you must move beyond the theoretical and actually start building links.
When you understand why links are important and you begin to implement a solid linking strategy, then you need to understand why linking is an ongoing process. Time and again I get clients who lack the understanding that link building isn’t just a “one month and you’re done” process.
Search engines love new content. When you write an article about your website or your service or product, you’re giving the search engines what they want; fresh, new content.
However, because everyone else is also feeding the search engines new content, news and information tends to get stale quickly.
You can compare your linking strategy to a person climbing stairs with a yo-yo. The stairs are equivalent to your long-term...
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