In a company of 25 people; putting on a marketing event and charging an entry fee could give the event administrator a severe headache. Patricia Thomson was in this position only last week. Her normal job of Marketing Assistant still had to run while she organized the seminars and she realized she could be handling hundreds of enquiries over the period. This was their first venture into this type of event and the company’s accounts department was not really set up for a mass influx of small payments.
The registration and payment procedure that you use should be as professional as you can make it. This fairly small part of the overall event paints a very vivid picture to your delegates of your capability and will be their first evidence of how the whole event experience is likely to be. If you handle this phase flawlessly, you may be excused small hiccups along the way. Make a mess of things here and your delegates will start marking your report card with red ink.
The registration procedure
Take some time with your administrative staff to draw up a detailed process that should be followed consistently by anyone who takes a booking. Please don’t...
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