Managing your customer relationships is vital to the success of your business; you neglect your customers at your peril. With a small customer base and a simple sales process in a relatively static market a business may operate an effective Customer Relationship Management (CRM) solution based on index cards or a simple Microsoft Excel spreadsheet to keep client data. In such an instance, a small business owner may be able to keep client information such as address and telephone numbers in their heads and know intuitively the value of a particular client to their business.
Once we move away from such a simple scenario, matters become far more complicated and require a more effective tool to control and utilize customer information and Microsoft Dynamics CRM recognizes this. The reality of todays business environment is that we operate in fast moving dynamic markets where customer needs and demands change frequently. Businesses tend to serve a broader clientele while the potential market for products and services has grown geographically as the internet allows businesses to reach out to potential customers and prospects seek a supplier for their needs from greater...
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