Now, before you start thinking Im going to write about undertaking mass e-mail campaigns, I just want to make it clear that Im not going to tell you how to spam every business or consumer in your area. What I will talk about though, is utilizing your Signature File (sig file) and the Auto-responder function to help market your products and/or services to clients and customers.
The Signature File
Im sure everyone has received numerous e-mails with signature files you know, the e-mails that have extra bits of information included at the bottom along with the contacts personal information. Most people use the signature file to easily and automatically include their name, title, and company at the bottom of every e-mail that they send. What these people dont realize is that this file is a free and easy way to market their business.
If you would like to keep your signature file professional, you should at the very least, include your businesss website address below the rest of your contact information. Its smart to take this one step further and add a little teaser below your address to entice people to click on it. For instance, since my businesss selling...
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