What advice do you have about marketing an event to achieve a successful outcome? Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.
If you are running an event as a profit-making activity Maggie began then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your costs which generally means that there will be a minimum audience at a certain ticket price. To ensure that your event enters the consciousness of your target audience you need to know who they are and something about their reading, watching and listening habits. This sounds really technical but it’s mostly common sense.
Marketing and promoting an event rarely involves just one activity. It often requires a mixture of creative, organizational and persuasive skills overlaid by a tenacious streak.
Invitations
Firstly, there is a long list of people who you probably already know. They may be past or present customers, suppliers or business associates who you believe will be interested, to...
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