Have you started thinking about your Valentines Day Promotion yet?
It may sound like a strange question on the day before Thanksgiving but it really isnt. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.
In this case each “move” should be one month. Therefore you should have been
thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.
There are a few reasons why you need to have your promotions figured out that early.
Getting Promo Out Takes Time.
By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers hands at least 2 weeks before the sale or event.
Get the Message Out Multiple Times.
Getting your promo out early lets you drive your message home through repetition. Take...
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