In the ever-changing world of marketing one thing remains constant, the high cost of traditional marketing. If youre a small business, or even a medium to large size business with a small marketing budget, then you need to explore marketing tactics that cost little or no money but have the promise of generating large returns.
It is possible to create effective marketing campaigns on a small budget. The most cost effective techniques can be found in print and online. In particular, affiliate programs, link building campaigns, and post card/landing page campaigns can generate significant returns at little or no cost. Depending on your list and offer, such campaigns can generate a better return than some traditional forms of media.
1. Affiliate Programs
Established affiliate programs like Commission Junction (CJ) charge publishers hundreds, even thousands of dollars to join their publisher network. However, you dont need to join an established affiliate program to begin affiliate marketing.
Although sites like CJ provide many benefits such as a large pool of potential websites who can display your ads and manage commission payments, the expense...
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