What happens when you search on the Internet? How do you get to what you want? Most likely, youll skip all the banner ads, and enter your own search term. Youll skip the sponsored search engine results. Maybe at this point, you cant even see them. You probably dont even see the shaded results on the right, or any of the advertising or web infomercial type results. Its a lot like television: if you dont have a video recorder, you just tune out the commercials mentally.
Clearly, if youre marketing your goods or services on the Internet, those sorts of sponsored results and banner ads give you a really dismal return on investment. Sure, theyll generate some clicks, which will in turn generate some sales, but theyre only worthwhile for big, relatively rich companies. Ideally, you want to optimize your site so that it naturally shows up high on the list. The playing field is much more level than in any other form of marketing. Small companies can own their much larger competitors.
In case its still not quite clear what natural or organic search means, its just the editorial rather than sponsored search results for whatever search engine you use. If you can fine-tune...
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