If youre a small business owner, youre probably wondering where you can get the biggest bang for the buck with your marketing dollars. As a veteran marketing professional and small business owner myself, I understand the importance of making the most from a limited marketing budget.
The good news for todays small business owner is that the Internet and local advertising can provide targeted reach at a reasonable cost. In particular, email, Internet marketing, and classified advertising, can generate huge returns for your business.
-> Email Marketing. Each year, nearly 20 billion emails are sent to consumers and businesses. As many as 60 percent of these emails are considered SPAM and about 20% are automatically tagged as such making their way into the SPAM mailbox of your everyday email client.
However, what most email marketers fail to tell you is that the most productive email solicitations dont come from businesses, they come from word-of-mouth or viral marketing. Viral marketing is the practice of telling others about a positive experience with a brand, product or service.
As a small business owner, you can take advantage of email marketing...
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