Informational Marketing Produces Sales Leads
Plenty of companies have a marketing budget and staff. Leads come in slowly and are not of good quality. One recommendation is to shift to response accountable direct marketing. Accurate data can be gathered from each lead generation process. A lead database, which tracks the lead source and lead process, can report precisely how campaigns are producing. Measuring results is key. When a baseline is gathered and understood, improvements can be sharply applied. Using proven formulas, companies can experience a 100% to 1000% increase in the lead flow results. This attractive and valuable improvement will take time and can be done without spending more money. Cost per lead will go down actually and qualified opportunities will go up.
Companies that sell many products: distributors, manufacturing representatives, and dealers can err by counting on the partner or principal for leads. One can argue that this is the partner responsibility and one can argue that to be self-sufficient, or very good at lead generation, will only strengthen and provide options to the sales company. Sales companies, resellers, reps, dealers and...
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