I dont know about you, but when I started my business and even today with a son in college and two kids at home who love to shop as much as mom, I dont have a lot of money to spend on marketing. I need to make sure that every penny I spend is spent wisely, very wisely. So when I market my business, I need to make sure that Im creative and use all the tools I have available that dont cost money. Here are some tips that I have found that worked for me.
Radio/Media – Its not that hard. Have a plan of action and stick to it. Each week decide to send out so many press releases, contacts to radio stations, local media, etc. Look to womans networks, work-at-home networks, and others who actively look for guests.
Stay in tune with whats currently happening and see if its something that you can share about. Ive found that having an angle works. Once you have that angle write and pitch your angle hard.
Also consider starting your own radio show. Jill Hart and I do a weekly podcast and its a great way to network.
Forums / Listserves – Being active in forums and listserves is so beneficial to your business. You establish yourself as an...
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