Marketing With RSS Feeds – Creating A Direct Link To Your Customers
Whats an RSS feed?
Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:
They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours.
Unlike an email campaign, they dont force you to contend with costly black lists and spam filters.
Theyre a 100% opt-in marketing tool. Your documents are transmitted in a mark-up language that requires your subscribers to download a reader, like Bloglines or FeedDemon, to translate them. So all your subscribers really want the information youre providing.
Where Is This Going?The Future of RSS
Bill Flitter, founder of RSS analytics engine http://Pheedo.com, suggests, in the near future, feeds will become much simpler and more user-friendly. Says Flitter, Once RSS becomes a little bit easier, I think well see a huge surge...
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