Marketing With The iPod

| Total Words: 513

Whenever something new, exciting and revolutionary is introduced to the general public, its nearly a given that other corporations, companies and interests want to hitch their branding wagon to that train. And with the Apple iPod Nano, it was, and still is no different. The Apple iPod transformed the way the whole world thinks about where it takes it music. Soon after its release, you could walk around any hip metropolitan street and see those instantly recognizable white ear buds poking through the collars and jackets of many people, young and old, male and female. So, it didnt take a marketing genius to figure out that all those iPod listeners represent a huge target audience. Fortunately, or unfortunately depending on your point of view, a marketing genius did realize that.

Many companies that, at first glance, would have very little to do with the Apple iPod, soon lined up to be associated with the worlds most popular portable digital music player. Before you knew it, there were charities working together with Apple to create an iPod Nano with that charitys logo and colors on it. It was a great way for a charity to appear current by working together with the Apple...

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