Marketing you web site – Part 4 – Using newsletters,

Marketing you web site – Part 4 – Using newsletters, search engines and the yellow pages

Using Newsletters to market your web site

As I stated before, it can take several times for a potential client to begin to trust you. You also want to keep the clients that you have. Part of your marketing plan will be to stay in touch with your clients. Letting them know what is happening, any sales that you may be holding, or new products/services that you may have. A great way of keeping in touch is with a newsletter.

What is a newsletter? Simply put it is a communication between you and your subscribers. By offering information that the client may find helpful, you are offering a service to them that is of value. Immense value in fact. Your information may save them time and money. Building a trust between you and the client. This trust will turn to sales over time.

So what does it take to get a newsletter off the ground so to speak? Two things: First is to have the clients/customer sign up for the newsletter. This can be a simple email or mailing program. RD Web hosting has a mailing list package that is part of the hosting plan. It is simple yet...