Master Resale Rights: 5 Lessons Bill Gates Could Teach You
Smart Internet marketers know that buying master resale rights is a shortcut to getting products on the market. But did you know that Bill Gates and the Microsoft empire were built from purchasing master resale rights?
That’s right – the richest man in the world bought the rights to DOS, the operating system that began the Microsoft empire.
There are 5 important lessons Bill Gates could teach you about master resale rights.
1. Find a hungry market with a burning need and fill it.
Bill Gates read about the Altair 8800 computer in Popular Science in 1975. Realizing Altair needed a simple programming language to make the computer popular, Gates sold a version of BASIC to Altair before it was even written. Then Gates worked night and day with Paul Allen and Monte Davidoff to develop it. Microsoft was born.
In 1980, IBM created the desktop PC – but they didn’t have an operating system. Gates saw a burning need waiting to be filled, and learned a new lesson:
2. You don’t have to create a product to fill a need if you can buy the master...