Mastering The Media: How To Make The Most Of Your Publicity/Media Exposure Opportunities?
As a former TV news reporter/producer and a current PR/publicity professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source, how to conduct an interesting interview, and how to give a compelling interview. There are a few tricks of the trade that can make you come off like a pro — which will make the reporters job easier and most likely translate into a better PR/publicity placement for you.
Here are a few basic tips to follow:
* When a publicity campaign generates a media response, try to respond as promptly as possible to that initial contact and subsequent requests. Reporters, editors and producers are on constant deadline. If they dont get what they want from you quickly — they WONT wait — they WILL move on to another source.
* State facts, not fireworks, keeping superlatives to a minimum. Proving your product is indeed the BEST is next to impossible. So dont. Simply state the specific benefits of your product matter of factly. Let the consumer decide which...
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