This content should provoke you into reviewing your online visitor navigation if you are marketing just a few products.
If you are actively marketing to find your perfect customer (Niche Marketing) your primary information must link into your contact’s main interest, like two entwined horse-shoe magnets.
Now you’ve attracted your potential customer, does your business operate inside a maze system or a bagatelle?
Let’s consider your online site, with different pages with different showcases. In comes a visitor to enquire about your high energy food for rocking horses. Thrust a catalogue into the hand and allow your browsing visitor to wander the reception (home page) and point them into other rooms.
That’s the bagatelle method, where the potential customer is gently fired into your online information and then left to randomly bounce around, maybe clicking your site’s buttons. (Scenario 1) Sometimes this is called the pull system because the visitor pulls the information they need.
In Scenario 2, your business has constructed a maze, where your potential customer takes left, right or other decisions and eventually...
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