Microsoft To Conquer Localized Media Delivery Problems

| Total Words: 1017

From the time that commercial paid advertisements and other media content came into being, it inadvertently led to an increase in the demand for more highly targeted and effective marketing campaigns on the Internet.

But the Internet is constantly evolving and with all the changes that went on, it is a wonder how the marketing industry is going to cope. Fortunately, most search giants are diligently working on ways to resolve that issue. Take for example Microsoft who recently expressed its hope to develop localized media directory. This is a system that advertisers can use in order to create a more localize content, which they can send to various websites.

Before, advertisers only used one approach in terms of providing advertisements on a website and this is to try to determine the subject matter of a page. After that they tried to provide advertising suitable to that content. However, most advertisers nowadays are more interested in sending advertising that will go to an audience in a certain area or region.

Advertisements that were subjected to content can be targeted to specific geographical locations by looking at the IP address of a visitor. However,...

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