Mobile CRM – It’s Here Now

| Total Words: 515

Todays workforce is truly mobile. Most of us now work at the office, from home and on the road. On demand access to critical customer information from anywhere is becoming a must have facility.

Now customers demand CRM access using a remote desktop or laptop accessing data through the Internet or on a handheld device. Suppliers are expected to have all the information at their fingertips at the moment of interaction. The same insight into their business and affairs are expected in a one-to-one meeting is expected when they phone into a call centre.

Remote access is a genuinely useful tool that can help your company to reduce duplicate entry, administration time, travelling time and costs for remote workers. It will also enable you to improve your customer service, and improve the quality and usefulness of data input.

Staff want the technology. Surveys have shown that sales management and field representatives both felt strongly that providing PDA access to CRM systems would drive increase productivity of the sales force. Eighty-three percent of sales representatives felt that a PDA sales solution would make them more productive in the field and 90% said...

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