Mobile devices heating up SEM game

| Total Words: 386

The creation of the Internet has changed the way we gather information and the way we do business. While previously requiring a wired connection to access the web, new wireless and satellite advancements have brought the Internet out of the office and into the hands of consumers. Top makers of cell phones and PDAs have now begun implementing Internet browsing capabilities into these go-anywhere wonders of technology. With this in mind, businesses may be changing their minds on the budgetary restrictions for their marketing expenditures.

Search Engine Marketers know that some of the most important pieces of real-estate today exist online. Having the top listings on Search Engine results pages means more impressions and click-throughs for your business. Bidding wars have existed for years regarding coveted spots on sponsored search results subsections of engines such as Google and Yahoo!. These eye-tantalizing locations could be in even higher demand with the expansion of mobile Internet technology.

When browsing, or more specifically searching, on a web-enabled mobile device, limited screen size and scrolling difficulties hinder the user from seeing the...

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