Models That Are In Demand: It’s Not All About Looks, Part 2
Models are hired for advertising and marketing purposes. If youre getting into modeling as a career, keep this firmly in mind. A model who appears with a product, or wearing clothes, needs to look like an achievable goal. For example, showcasing a sweater, the model actually has to look like the intended demographic of customers for the sweater, or look like someone that intended demographic might know. Furthermore, the model has to manage to be relaxed, even through a photo shoot, and photo shoots are never relaxing experiences. A good model, like any good photographic subject, knows how to enter a no stress space once the lights go on, and to project an image, an aura of confidence and approachability. The model should be selling themselves as part of the entire product experience when the camera starts snapping photos.
For photo shoots, particularly product demonstration photo shoots, what youre looking for is a model that meets a particular style. They have to be look interested and competent with the products being demonstrated, and they have to look natural, and relaxed. (As anyone...
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