In Part 1 of this article detailing the five best practices for domination the search engines, we discussed website design and the use of keywords. In this part we will look at three more, one of which is related to search engine optimization and the use of HTML tags, and the other two are ways of improving your link popularity.
Meta Tags and Heading Tags
Some claim that search engines, especially Google, no longer regard meta tags as being important. In fact nobody really knows what Google thinks is important, and there is evidence that some meta tags are still used by spiders in the assessment of the relevance of your website to specific search terms or keywords used by search engine users. The meta tags that you should use on every page of your site are the description and the keyword meta tags.
Your description meta tag should provide a good description of your website, and contain your main keywords. This will likely not be seen by anybody, only the search engines, but it might be used to assess the relevance of your site in indexing with respect to specific search terms being used.
The other meta tag that search engines still use...
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