More For Your Money Pay-Per-Call: A Smarter Way To Advertise
Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high ROI it provides. Different search engines are incorporating this marketing model, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.
A Quick Overview
The concept of pay-per-call is simple:
Its an auction for customer calls you bid what youre willing to pay for each call, and your ad appears in the search engine results. The more you bid per call, the higher your ad is ranked. You can see what similar businesses in your service area are bidding, which allows you to rationally price your services.
Your ad gives information about your business and a unique phone number to contact you. Users can click on your text and read about your business at no cost to you. You pay if, and only if, they like what they see and actually call which means youre only paying for customers who are truly interested in your services.
You can set your...
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