Direct marketing can make you very successful, but youve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Many times companies fall into the trap of trying to “lure” customers in to their store. They make claims that are technically true but are worded in a way that make them sound better than they actually are. The company may not be consciously trying to deceive their customer, but none the less if exactly what is advertised is not delivered the customer will feel deceived. This customer is not likely to do business with this company no matter what their advertising offers in the future. List the benefits of your product factually and deliver what is promised and your customers will keep coming back.
When advertising, it is best to outline the benefits of your product or service. Simply naming the features that it has may not show what it can actually do for your customer.
Example: A...
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