Mortgage Leads, You Get What You Pay for

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There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.

Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a filter, and some only sell in bulk.

The pricing on leads from company to company varies also, as youll see, it depends on what you are buying.

Some lead companies buy their leads from other companies and sell them in bulk, or recycle them at a profit.

Some lead companies sell their leads fresh or real time, meaning the lead is brand new. Approximately ten minutes old by the time it reaches you.

When you are buying leads that have been recycled, you will most likely get a lot of them. Lets suppose you have one hundred dollars to spend on recycled leads. This will get you about fifty leads at two dollars a piece. This is a lot of leads to work with. However, the quality of the leads will leave a lot to be desired. You will also find that you wasted not only your money but your time as well. Calling fifty people takes a while.

Now, if you decide...

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