For generations, there’s been a perception that men have an exclusive franchise on sports fandom. We see advertising images of guys sitting at home in front of their television sets, rooting on their favorite teams, or sitting in sports bars with their eyes trained on TV sets over the bar. Sports commentators are almost exclusively men, and the first woman reporter who did an interview in a locker room caused a huge controversy.
Well, times have changed. Women are sports fans, too, and female sports fans are just as enthusiastic about their favorite NFL, MLB, NHL, and NBA teams as guys. Like men, women want to express their enthusiasm by wearing sports jerseys adorned with the numbers and names of their favorite players. Historically, though, women who wanted jerseys have been forced to settle for oversize men’s sizes and cuts. The result? A far cry from a fashion statement.
Luckily for female fans, NFL, MLB, NHL, and NBA teams have begun to sit up and take notice, recognizing that women constitute a good portion of their fan bases. They’ve also discovered that women are longing for jerseys that reflect women’s enthusiasm for sports, but...
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