Multimedia Advertising: Some Recommendations To Improve Effectiveness And Visitor Responsiveness.
More and more online businesses and internet marketers are recognizing the tremendous benefits and responsiveness that multimedia generates when used as an advertising medium and marketing strategy.
For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.
My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers...
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