Neil Kozarsky of T.H.E.M. Takes a Look at Packaging Professionals and the Social Order
Oh to be able to say doctor, lawyereven Indian chief. But no. Each time we say the word packaging it seems that most party guests sidestep toward that must-have appetizer across the room, or suddenly realize that their drinks need refilling.
And yet we know all too well how essential our role is in society. So who do we have to blame for this lack of esteem? I think a large amount of the responsibility rests on our own shoulders.
Not that we should grab people by the arm and say, Wait, waitimagine a world without packaging. What would a Kleenex be without a dispensing carton? How ready would Ready Whip be without the aerosol can? What would a 6-Pack be without a 6-Pack?
No, that would only make matters worse. What I am suggesting, however, is a collective look in the mirror, and then a coming together of the disparate forces within our industry that have been fragmented for too many years.
If the general public is to imagine a world without packaging, we have to imagine a packaging world united in its efforts to educate the general public.
Right...
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