Network Marketers: Is It Useful To Combine Selling And Recruiting?
The “mistake” of mixing product offer with recruitment is one of the prime reasons why a downline fails. It doesn’t work, it’s never worked, and it never will work.
The cynic in me says that the reason it’s taught that way is that the product is so overpriced that the MLM company fully realizes the only people who’ll buy it is recruits at “wholesale” price. In truth, there is no true consumer market for these products.
There are a whole bundle of practices that many MLM companies teach that are counter-productive to survival, let alone to success. And I have to say that even though 95% of mainstream small business fails, it still provides better strategies than MLM teaches.
I fervently believe that mainstream strategies sell a lot more product, and that out of those customers you can select committed “product-o-philes” who will form a high-performing, sustainable downline. In fact most times they’ll identify themselves to you. The “pull” method of marketing instead of the “push”...
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