New Car Purchase Answer You Have Been Looking For
Did you ever wonder why new vehicles have window stickers? Granted it was a great way to let your neighbors know you just bought a new car!!
Heres the real reason behind the sticker. In 1958, Senator Michael Monroney proposed a bill that would take the mystery out of new car prices. This bill required that every car manufacturer attach a label to the window that would show the suggested retail price (MSRP), transportation method, freight charges and accessory prices.
Prior to this, price tags did not tell the full story. Very often there was a large discrepancy between the showroom price and the actual price.
Now a customer could walk into a new car showroom and shop with confidence. The price of an accessory was no longer a secret. In fact, all hidden charges were now readily available to the customer. Car dealers were no longer able to inflate prices in order to show a higher trade in value. As a result, sales increased as consumer confidence increased.
Thats the way life is if you apply this principal to anything you are selling. Give the customer more than they expect and...
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