When the U.S. Mint announced it was adding a .9999 gold bullion coin to its line of gold coins, it looked like a “golden opportunity” for the Mint to capture a big chunk of 24-karat gold coin market. When legislation was passed mandating that the new coin bear James Earle Fraser’s designs that graced the legendary Buffalo/Indian Head nickels from 1913 through 1938, the new coin’s future looked even brighter.
However, on release of the new Buffalo gold coin, the Mint’s golden opportunity has turned into a nightmare at the retail level. While the coin itself is quite striking, having a matte finish and completely capturing the Fraser designs, the packaging makes the coins a nightmare.
Although the bulk of the blame can be laid on Congress for attempting to “micro-manage” production and distribution of the coins, the Mint should accept its share of the blame for the choice of packaging, having not considered, the retail aspects of the packaging.
Congress mandated that the coins be individually encapsulated to protect them from damage, apparently to avoid problems that have risen with 1-oz Canadian Maple Leafs. ...
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