New Web Site Helps Groups Stay Connected

| Total Words: 262

Groups, clubs and organizations all face the same challenge – how to grow membership while increasing affinity and participation.

Whatever your passion, be it biking, documentary filmmaking, writing or photography, you can grow your group and drive activity by finding an audience at Gather.com.

Members of Gather Groups are connected through interactive, multidirectional communication that extends beyond the one-way communication inherent in today’s Internet, according to founder Tom Gerace.

Gather Groups enables members to interact with one another through compelling, member-created content such as articles, photographs, profiles and messaging.

“Today, organizations lose the interest of their membership as soon as the meeting ends,” said Gerace. “With Gather Groups members are constantly connected, which increases and maintains group affinity.”

Anyone can start such a group, and each receives a unique URL. The group owner determines the moderators; who is allowed to post; and what permissions members have in terms of posting images and articles and inviting new members. Groups are searchable by tags, making...

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