Niche And Grow Rich

| Total Words: 611

Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online.

Is it a new concept?

Well on the Internet maybe, but if like me, you’ve been involved in direct response marketing in the ‘Bricks and Mortar’ world then it isn’t – that’s the way we’ve done things since time immemorial.

So what’s this Niche Marketing thing all about?

If you have ever taken Marketing 101 then you’ll have heard of the old marketing adage : “Find a need and fill it” -that’s what “Niche Marketing” is all about. Finding a “focused” group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).

Let me give you a few examples of these Niches :

Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards...

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