Niche Marketing Is Your Key To Avoiding A Common Business Blunder
Niche marketing occurs when you intentionally focus your marketing efforts on a targeted portion of the Internet or another similar market. These targeted portions, known as niche markets, provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly.
For example, many people sell clocks. But, how many of them sell clocks that are shaped like animals? Selling animal-shaped clocks is niche marketing. Of course, clocks are only one example. Once, you get thinking about the kind of products and services you want to offer, you will realize that the possibilities for niche markets and niche marketers are virtually endless. As long as there is a need for a product, there is demand and potential in the demand.
One of the biggest mistakes that new Internet entrepreneurs make is ignoring the concept of niche marketing completely and focusing on big markets that appear to be big moneymakers. Though this may seem like a good idea at first, it is usually not the best option. The problem with this tendency is the level...