Nine Features of an Advertising Flop

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Another title for this article can be How to write an ad that will be immediately thrown into a waste paper basket?. But it is too long. In their business advertisers have to follow some rules to enhance the process of customers perception of the presented information. However, they are very often overlooked. It is really very annoying. So I suggest turning everything upside down and to make a flop of your ad take advantage of this wrong advice: The first wrong advice. Open your ad with the words If you want The client will hesitate whether he really needs your service or goods. As a rule, he comes to conclusion that he will buy it later, but not now.

The second wrong advice. There should be a lot of cheerful and spicy remarks about the clients flaws. Start with describing them Are you going bald? The third wrong advice: From the very first phrase, let your client understand that your product is the most unique and universal thing. For example, Our thesis writing service solves all your problems. The fourth wrong advice. If you are new in the business, there is nothing better than the headline Company so and so presents. The thought that there is a person who does not...

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