No budget for PR? Do it yourself with the help of technology!
Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness.
The new question facing them now is: Do we need to hire a PR agency?
Unfortunately, though many small businesses and organizations would like to retain a PR firm, the cost just doesnt fit into the budget. Well, that doesnt have to be the case. Small businesses and non-profits can manage their own media relations with the help of a few tools of the trade.
Online Press Kits: Everything a business or organizations press kit contains can be published and distributed on the Internet with online press kits. Now, an online press kit is not a Web site. Dont be confused by the term online. Though an online press kit can be displayed online and present information like a Web site, it is really a virtual folder or briefcase that allows an organization to upload and...
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