No Business Survives Without New Customers

| Total Words: 507

No business can survive without new customers and network marketing growth depends in new distributors joining the ranks to increase sales. In order to attract both, multilevel network marketing requires leads and they can come from many different sources. There are many companies that gather and sell leads of people interested in joining multilevel marketing plans along with contact information for those who do not know they are interested in getting involved in sales.

Most of the lead sellers are not particular where the leads come from, as they are more interested in the number of leads they can generate and sell. Many lead generators sell names and active email address for up to $4 each, or more while many go for a lot less. The legality of how they gather those leads is open for debate in some circles, but as long as they do not outright break any laws, there is nothing that be done to stop the practice.

The quality of the lead is important to those who buy them, but only to a point, as they basically go for the number. If they send out emails and have a two or three percent return rate, most of them are happy. If they send out a thousand leads and receive no...

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