Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it views sites – so these are the guidelines for you to follow, rather than a definitive statement of the processes involved.
We will divide the major factors into two main types, namely, on-page and off-page factors. Basically, on-page factors are those things that you can do to improve your ranking by adapting the actual coding of your site. Off-page factors are those factors mainly relating to incoming links to your site. This article, the second of two will focus on off-page factors.
In terms, of off-page factors the areas we will cover are:
IBLs inbound links to your site
Directory Listings which directories feature your site
User Statistics who visits your site and for how long
Inbound Links (IBLs)
Many of you may not be aware that many sites may be linking to your own site and sending new users and traffic to you....
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