Offset Printing: Revisited

| Total Words: 422

When you pick up a magazine or a brochure perhaps with all their vibrant color images and clear text, or choose a product from a catalog, have you ever wondered how these print items were produced?

We know that in every publication there are a number of experts and professionals involved in the creative process from the planning, to the design, and all the way to writing the content. Whatever is produced from this creative effort, commercial printers usually turn them into printed materials that we see in our mailboxes and on racks.

These printers use different printing methods to come up with the publications we read almost everyday. And one of the most commonly used printing processes is the offset printing.

Offset printing is a printing method that transfers the inked image to a rubber blanket, and then applied to a printing surface such as your paper. Most printing companies use this method to reproduce large volumes of documents like your brochure or catalogs because it is generally less expensive than the other printing processes.

What most commercial printers do is to produce the documents in a computer, print out the drafts, and then use...

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